As digital marketing is at its peak, people especially online marketers want to take their business to some other level of success through the righteous internet assistance. With this mania, other professions like logo design making, online marketing, and social media marketing have become the biggest attraction of the present time.
The concept of digital marketing-
The actual journey of online/digital marketing started with SEO. Search Engine Optimization (SEO) can be called as the core of the marketing world. Its concept revolves around building quality links to rank the website on the top search results of Google or other Search Engines including- Yahoo or Bing.
In a layman’s language, SEO is done to bring a particular website on the top of Google results. For instance- you are looking for a Chinese Restaurant nearby your home when searching for this; you’ll ultimately get to see the best restaurants around you. According to a human brain, everyone would prefer to go for the first choice only. And to be at the top of your competition, every online business owner goes for digital marketing.
With time, the phase of digital marketing has changed a lot. Now else than SEO, marketers are hopping on the different marketing approaches including-
1. Social media marketing is often known as SMM or SMO (social media optimization)
2. PPC (pay per click) is for engaging people and earning with every click done by your online viewers
3. Facebook Ad campaigns to pop up quick ads to grab the attention of the targeted audience. To be successful in this approach, make sure to use catchy content with a CTA embedded in the same. Here CTA refers to ‘call to action’ like- shop now, buy now, etc.
The impact of social media-
Amidst all the marketing techniques, social media is the best, in terms of getting quick and constant results. Marketers have changed the perception to see social media. At present, it has become more of a marketing hub to seek more and more attention of the targeted audience. It started with Facebook and now platforms like- Twitter, Instagram is stealing the show. According to a marketing stat, it has been analyzed that Instagram is the highly preferred social media platform to market new businesses.
So, today we are going to discuss all Instagram and figure how it can be used professionally to improve the business.
1. Catchy username – Look what’s trending on the Instagram world and then decide your username. It can be relevant to your posts, profile theme etc. This will help you successfully advertise your page.
2. Enticing profile picture – The biggest highlight for your profile is your display picture. Make sure to use it wisely. To help you do it appropriately, there are heaps of tips for best pictures on Instagram are available on the internet.
3. An engaging bio – Write an interesting bio so people get compelled to like your page.
4. Frequent updates – Be constant with your updates so people don’t forget you as soon as they start remembering you.
5. Hashtag potential – Use relevant and trending hashtags to make your every post an engaging one.
The bottom line-
Make the best use of social media using different marketing tactics. To know them at the best, you can always consult any digital marketer.